Creativity
Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition or a joke) or an original physical object (an invention, aliterary work or a painting).
Scholarly interest in creativity involves many definitions and concepts pertaining to a number of disciplines: psychology, cognitive science, education,philosophy (particularly philosophy of science), technology, theology,sociology, linguistics, business studies, songwriting, and economics, covering the relations between creativity and general intelligence, mental and neurological processes, personality type and creative ability, creativity and mental health; the potential for fostering creativity through education and training, especially as augmented by technology; and the application of creative resources to improve the effectiveness of teaching and learning.
Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you are imaginative but not creative.
A Context for Arts-Based Learning for Business
To understand the process of creative genius, it is valid for business people to look at the model of the artist. The business of the artist is to create, navigate opportunity, explore possibility, and master creative breakthrough. We need to restore art, the creation of opportunity, to business. -Brandweek (1998)
The worlds of the arts and business are formulating a new relationship, distinct from the traditional models of entertainment or sponsorship. As Miha Pogacnik, a concert violinist and cultural ambassador to Slovenia, argues: “The world of arts must be rescued out of the prison of entertainment and the world of business must be led out of the desert of dullness of meaning!” In this new relationship, art is a role model for business, since all great art pushes boundaries beyond the established norms. Thus, it can teach us about aesthetics, ambiguity, diversity, chaos, change, courage, and complexity. According to British aesthetician, Sir Herbert Read, “The artist’s task is to break through the limitations of previously codified knowledge, to lead humanity to the future.”
Businesses today want to break away from their limitations, aim higher, and be a creative force for the greater good of the world. We need the transformative experiences the arts give us to thrive in a world of change. In ancient cultures, the mystery schools put students through initiations to overcome fear, learn something about their true nature, and gain self-actualization (self-mastery). The arts give us a taste of the mystery and help make sense of the world.
The arts take us on adventures in creative expression that help us explore safely unknown territory, overcome fear, and take risks. We can transfer these learning experiences to the workplace. Art-making has an alchemical effect on the imagination. Art takes people out of the realm of analytical thinking and into the realm of silence, reverie, and heightened awareness. In my own work with organizations, I’ve noticed this shift in consciousness creates a crucible for deep conversation, from which emerges trust, caring, camaraderie, and genius-level thinking. A shared art experience enhances our sense of belonging and enriches conversation.
– Linda Naiman, From Chapter 2, Orchestrating Collaboration at Work (Wiley 2003)
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